To promote and encourage consumers to purchase sparkling tonics and direct traffic to the website. An Earth Day campaign was created. With the brand’s mission in line with the spirits Earth Day. It was fitting to remind the target audience the importance of caring for the earth and yourself. Surrounding the campaign is the promotion of “22 days of giving 22%.” Meaning that the brand will be celebrating Earth day for 22 days and 22% of sales will be donated to the chosen non-profit, the Save The Earth Foundation. Doing this will allow for an increase in brand awareness and consumer loyalty.