Sunwink Earth Day Campaign

Advertising

Overview

We created a comprehensive Earth Day campaign to promote the brand’s sparkling tonics and boost website traffic. This initiative aligns deeply with the brand’s core values, recognizing that Earth Day is more than just a date. It’s an opportunity to connect the products with values like environmental stewardship and personal well-being. This mini-campaign goes beyond mere advertising; it reflects Sunwink’s commitment to the planet and its customers.

The Dynamic Duo

Drew Scott

Art Direction and Designer

Learn more about Drew at designsbydrew.studio

Frank Rubio

Copywriting and Designer

You can reach out to me at hello@frankrubiodesign.co

Campaign Goals

Create compelling copy and visuals that emphasize sustainability and healthy living while seamlessly connecting the spirit of Earth Day to Sunwink’s mission and core values to strengthen brand equity and recognition.
Demonstrate Sunwink’s commitment to environmental causes through the “22 Days of Giving 22%” initiative—boosting online sales while donating 22% of proceeds to a non-profit.
Encourage consumer participation in Earth Day by promoting actionable steps like recycling, donating, and choosing Sunwink’s sparkling tonics—enhancing brand awareness and fostering deeper audience loyalty.

Creative Strategy

The campaign’s tagline and initiative, “22 Days of Giving 22%,” was designed to engage the target audience over an extended period. By celebrating Earth Day for 22 days, the brand commits to donating 22% of sales to the Save The Earth Foundation, a non-profit dedicated to environmental protection. This partnership allows the Sunwink Earth Day Campaign to support a cause for 22 days that perfectly aligns with the brand’s mission, reinforcing its message of sustainability.

Throughout the 22 days, the campaign consistently reminds the audience of the importance of caring for the earth and themselves. By choosing Sunwink’s sparkling tonics, customers make a healthy choice for themselves while also contributing to environmental preservation. This dual focus on personal and planetary health positions the brand as a leader in the wellness space. Playful imagery enhances the brand’s reputation and fosters a deeper connection with Sunwink’s existing and growing audience.

Directly linking sales to a cause that resonates with customers, will increase the brand’s awareness and customer loyalty. The Sunwink Earth Day Campaign boosts the brand’s visibility, building a community centered around shared values of sustainability and well-being.