Sun Day Don

Branding/Packaging/Advertising

Solution

Sun Day Don is a fictional breakfast brand who loves early sunny mornings. With breakfast being the most important meal of the day, a fun and appealing brand was created to attract children, but at the same time the brand also healthy and beneficial. With a brand that is made for kids and family, a mascot was created to represent and embody what this brand is about.

That mascot being a true early bird, a rooster named Don. Developing this kid friendly, family-oriented brand, two prototypes were created to live under this breakfast loving brand. The first prototype, being a cylindrical label for an oatmeal container and the second being a carton for almond milk. In expanding this project, testimonial ads and social media posts were also created to showcase the brand and their voice.

Brand Identity

The main logo for this brand showcases hand-lettered type with accents acting as sun rays to tie the brand to their love of waking up early. In the logo is also the shape of a rooster, giving to sneak peek to the mascot of the breakfast brand. In the style guide, Don the Rooster is shown in 4 different pose that would be use in the collateral made for this brand.

Color Palette

The color palette consists of 3 warm colors with 2 cool colors and a brown as a compliment. The chosen colors were influenced by the many colors created by sunsets and sunrises. Choosing these colors supports the idea of loving mornings and waking up early to seize the day.

Typography

Rounded sans-serif typefaces were chosen to enhance the family-friendly personality of the brand. Both the Museo and Brandon Grotesque typefaces offer a wide range of weights in the family to utilize for the brand.