Power Rangers Lightning Catalog
Publication
Overview
Power Rangers is a franchise centered around a live-action superhero TV series inspired by the Japanese tokusatsu series Super Sentai. The franchise has delivered teamwork, action, and adventure to fans across generations, celebrating ranger teams from Mighty Morphin to Cosmic Fury. Delivered directly to fans’ front doors, the Power Ranger Lightning catalog targets dedicated adult fans via nostalgia and working parents with children. The catalog features products from the Lightning Collection and encourages customers to order exclusive items for their collections or to gift their children powerful action figures.
Creative Strategy
With over 25 years on TV, it was crucial to highlight the strength and power of the different rangers we grew up watching. The catalog plays with scale and proximity to showcase the various poses and action abilities of the action figures in the collection. Playing with scale for each ranger and villain, dynamic compositions were created from page to page. The square format and grid align with the brand’s lifestyle photography, enhancing the catalog’s visual appeal. This square design amplifies the impact of the photography and the brand’s personality. Halftone patterns were used as additional elements to reference the Power Rangers comic book series, adding flow and action to each page.
