Peter Piper Pizza Rebrand

Brand Identity Campaign

Solution

The main objective for Peter Piper Pizza is to remind people of the brand’s strong history in order to reconnect with the audiences’ sense of nostalgia. At the same time find a balance with a modern style to match to the interior of the restaurants. Peter Piper Pizza is a representation of fun experiences and building memories with every visit. To showcase this the brand includes colors, icons, and patterns to display the brand’s values in family, fun and food. Heavily influenced by shapes and the Bauhaus movement, an improvement of cohesion and messaging was created to reconnect with the audience and have an equal focus on food and entertainment.

Logo Sketches

Taking inspiration from the Bauhaus movement, a number of sketches were based off shapes. The next form of inspiration is taken from the many ingredients used to make pizza, simplifying them into shapes and using them as letter forms.

Logo Digitization

Aiming to represent the combination of ingredients placed on a pizza and how the flavors combine together in the oven some experimentation took place. Letterforms were placed in close proximity or interlocked with each other to represent this idea of combining ingredients. Logo number two was chosen to embody this concept the most.

Brand Identity

Peter Piper’s is a place of family gatherings. By creating cohesion within the brand and improving on messaging, the pizza loving company is able to show their pride in serving quality food and fun that brings people together. This will allow them to continue creating memorable experiences and remain the same happy, fun, friendly environment everybody knows to love.

Logo Mark

This mark symbolizes the three values Peter Piper Pizza holds with pride. This mark showcases the value of fun, food and family with a missing pizza slice signifying the passing of time when you are having a good time. Shown here is how the mark lives inside the logo.