The Gelly Roll print and digital ad series began with a strong, attention-grabbing headline paired with compelling copy that communicated the benefits of using the classic white ink pen. The messaging was designed to resonate with artists and creatives, illustrating how this simple yet powerful tool can enhance their work by offering a smooth, creamy application that stands out vividly against darker backgrounds. The choice of words was intentional, aiming to create a sensory connection between the product and the viewer’s creative potential.

The imagery played a crucial role in reinforcing the message. To visually represent the pen’s soft and creamy qualities, I drew a parallel with something universally recognized as soft and creamy—cake. The headline cleverly juxtaposed descriptive words for both the cake and the pen, capped with the phrase “feed your creativity,” which ties the concept back to Gelly Roll’s mission of empowering creativity. This creative approach links the product’s qualities to something familiar and appealing but also subtly emphasizes the idea that creativity, like art, should be nurtured and fed.

Additionally, doodles surrounding the cake imagery were integrated into the design to emphasize the product’s capabilities. These doodles demonstrated how Gelly Roll’s classic white pen’s opaque ink can bring a pop of brightness to dark paper, illustrating the product’s ability to make any artwork stand out. This print and digital ad series effectively connects the pen’s unique qualities to the broader mission of Gelly Roll, inspiring artists to feed their creativity with tools designed to elevate their work.